Webinars are effective tools for any business–and hosting your own online event can be beneficial for your company. Unfortunately, the direct ROI of webinar hosting can sometimes be difficult to identify, especially for startups.
In this article, we will discuss the essential things you need to know when it comes to making money with webinars.
What is a webinar and how does it work?
A webinar is an online presentation or meeting held in real-time through the Internet. It can be considered as an online event that connects people/hosts to their viewers from all parts of the world. There are two kinds of webinars: the free webinar and the paid webinar.
During a live webinar, the main feature people will immediately experience is interactivity. Webinar attendees can engage with each other, and send and receive information easily.
The usual hour-long webinar tackles relevant information that can be valuable for your viewers or target audience.
How do webinars generate money?
Most individuals who host a webinar offer access to their online event for free. They generate revenue by promoting a paid product at the end of each session. You encourage people who attended your webinar to buy your product so they can take whatever they learned to the next step.
For example, a digital marketing expert can offer an online course on how to leverage affiliate marketing for drumming up more sales.
If you do a good job at teaching your attendees, promoting your webinar, and delivering an insightful pitch, you increase your conversion rates. People will likely end up buying your products live.
Alternatively, you can follow up with attendees who were not able to buy life and offer them a limited-time bonus.
We suggest EasyWebinar because a lot of the tools are already built into the system. It allows you to create live or automated webinars. A big plus is that reminder and follow-up emails are also automated. Visit this page to join a free webinar to learn the 6 steps to a high converting webinar.
Tips for a Successful, Money-Making Webinar
1) Answer each question from social media during the event.
A webinar should be a platform where you answer as many user questions as possible. Since you will likely have a hard time lecturing and reading questions at the same time, it’s a good idea to assign some of your team members in answering questions.
2) Skip useless info.
During the webinar, your objective should always be to present as much useful knowledge within the shortest possible time. Time is essential because you need to constantly keep your audience engaged and focused. Achieving this goal during a dragging four-hour-long lecture is obviously not possible.
Let’s say you’re now in the process of working on a webinar plan. Keep reviewing your outline critically and be on the lookout for possibilities to get rid of extra information without steering away from the main point.
3) Optimize your webinar landing page.
The number of people who subscribed to your webinar matters a lot, even if not all of them were able to attend. Those who missed the event, at the very least, will get a recording of the live session, which is an excellent retention tool. It’s also a great way to answer frequently asked questions from customers.
Thus, it makes perfect sense to optimize all the stages of your registration funnel. This includes the landing page where your target audience signs up for a webinar.
4) Deliver the value you promised.
Yes, your webinar may be free–but it doesn’t mean you should forget about the advertised values you initially posted. The last thing you want after inviting people to your webinar is to make them feel deceived.
If your landing page indicates many promises, make sure to fulfill all of them. People signed up for the event because they were drawn to the topic, and they seek answers to questions related to it. Answers should always be provided by the end of the meeting so viewers will get the value they want.
5) Consistently build your list.
Try to get new users onboard every day. You can do this by simply adding a webinar invite link on the bottom of your signature when sending a message to your email list. You can also send out automatic messages in order to increase the number of users who sign up daily. In the process of doing this, you can increase the hype over your webinar.
How to Make Money with Webinars: Parting Thoughts
If you’ve been working in your niche for a long time, you have knowledge that can be valuable for many others. This gives you the power to influence people and make money for it.
However, getting your ideas out into the world simply isn’t that easy. You need to compete with a myriad of sources of information, and you could share what you know in a million other ways.
Webinars are one of the best methods of sharing knowledge and making money at the same time. You can also convert leads to followers easily. And if you get it right, you’ll be able to grow your sales and widen your reach in no time.