One of the most common goals of an online entrepreneur is dominating their chosen niche. Factors that greatly contribute to attaining this goal include a keen ability to research, sufficient experience, having an eye for detail, and relevant expertise.
Among the best tools to achieve your objectives is search engine optimization (SEO) but how can you use it to reign supreme in a niche market? If you want to be one step ahead of everyone, you need to learn how to dominate SEO for a niche market.
If you think about it, attempting to force your way to the top of search results can be costly and exhausting. Things will be more challenging if you don’t know where to start. It’s easier for you to get too hung up on various strategies such as anchor text, alt tags, and link building.
You might lose sight of the more important aspects of your campaign because you’re always focusing on metrics like domain age, monthly searches, conversions, and page rank. While those are crucial factors, they can only take you so far.
Upping your SEO game is not that difficult–the simplest way to get ahead is by leveraging the omissions and mistakes of other people. Identify what your competition is not doing and do it. Rather than looking at websites for alt tags, try to dive deeper. Make yourself updated with search ranking signals and the Google algorithm so it will be easier for you to dethrone the number one spot.
Below are some of the best SEO practices you need to learn right now.
Market and Competitor Research
It’s never a good idea to start with SEO campaigns blind. But it doesn’t necessarily mean you should start copying your competition down to the smallest details. By performing market research into your competitors, you get an idea of how much traction and social media shares are getting generated by their content.
It also helps to know the keyword phrases they are targeting–allowing you to come up with an SEO strategy that helps with ranking higher in search engines. Take those survey review sites for example. A hit at the search button with the “get paid to take a survey” gives you different kinds of articles, businesses, and review sites.
What sets content ranking higher apart is the Page Authority of the site, as well as its length (usually 2000+ words) and incoming backlinks.
You may have read from somewhere that optimizing your site for keywords is imperative. While this is true, using keywords that nobody is even searching for is just a waste of time. Thankfully, there are tons of free tools accessible online to help you find the best keywords that people in your niche are consistently searching for. These are the keyword phrases you’d want to use when optimizing your page.
It’s also wise to consider long-tail keywords–keywords that have around 3 to 5 words in them. These work well if you want to attract a more targeted, higher-quality traffic. In addition, stick to evergreen keywords. These guarantee longevity, which means your content will continue to stay relevant for the years to come. Thus, you can always rely on those keywords to bring you consistent traffic.
SEMRush is one of the best and most reliable tools out there if you want to see what sites rank for what and where. When doing your SEO research, all you have to do is paste the URL of any site on the platform.
It will then generative what keywords they are ranking for and their current position in the rankings. You also get to see the competition score, ranking URL, and monthly search volume of a particular keyword.
Create High Quality Content
Don’t expect to rank high if you’re not writing valuable content. Aside from being useful, your content should be original. Take note that you want something that will make your target audiences interested. A major thing to consider with content marketing is that potential customers should want to link to the content and share it with others.
Focus on content that tends to generate a high amount of traffic like lists, tutorials, and How-To. Add several supportive references and facts to make your content more credible. Don’t forget to add keywords that link to other relevant web pages your readers might view. When other sites see that you have linked to them, they will be encouraged to link back to you. This, in turn, helps significantly boost your local SEO rankings.
What if you’re having issues on what keywords, search phrases, or content to focus on? There’s no need to worry–several useful SEO references and tools can help you through this process. Visual examples such as images, videos, screenshots, and charts can also work to your advantage.
Note that this all depends not only on the kind of content you produce for your site. It also comes down to how you optimize them so you will get results when you promote them to your niche market.
Optimize Your Site
Optimizing your headings and subheadings is just as important as optimizing your meta tags and meta description. H-tags (i.e. H1, H2, H3, and so on) play a pivotal role in organizing the wall of information found on your web page.
There has to be just one H1 tag on your page. This is typically the title of your article or your page. Then, you can divide them up into H2 tags and even further using H3 if necessary. Every heading tag should contain a specific keyword that you want to rank for. Search engines often see headings as more valuable than the content itself, so be sure to get your target keywords in there.
People are often in engagement or buying mode when they type something into Google or any other search engine. They use web or voice search to look for products or services that can solve a problem or fulfill a need. It’s not like social media where everything is all over the place–with ads randomly appearing as you scroll through your feed. As a business owner looking to grow your brand and gain a wider reach, this is something you can use to your advantage.
Gaining a competitive edge over your competitors using SEO can be difficult but it’s not impossible. A site that ranks on the first page of Google for a great search term likely has excellent on-site and off-site SEO.
Always study your competition if you want to have the upper hand. By implementing the above methods into your own brand, you are sure to dominate your niche market without breaking a sweat.
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