Are you trying to generate more leads for your business? If yes, then you might want to consider advertising via Facebook.
We are now living in the digital marketing era and if you want to succeed, one of the most effective ways is through social media–with Facebook as the leading platform for brand promotion. According to Statista, there are approximately 2.2 billion monthly active Facebook users worldwide. This staggering number is the reason why it’s so appealing for brands to have a strong presence and substantial following on this social platform.
If you’re still not using Facebook to get leads for your business, you might be missing out on many kinds of benefits. In this blog, we will discuss why lead generation through Facebook should be part of your social media marketing strategy.
When using Facebook for your ads, campaigns, and other marketing efforts, you need to be active on the platform every day. You can post content related to your product or service, along with a call-to-action message, to get lots of leads from Facebook. Share videos, photos, or run promotions through Facebook posts so you can appear more frequently in the news feeds of your target audience.
Facebook added a feature where you can broadcast live videos to all of your followers. Take advantage of that by using live videos to catch the attention of prospects and advertise your brand for free.
However, if you really want to take your online marketing strategy to the next level, you need to do more than that. Here’s where Facebook lead ads come into play.
You may be wondering, why Facebook? The answer is quite simple: aside from having the highest number of active users in comparison to other social networks, Facebook ads deliver a much greater ROI.
Generate Leads Through an Optimized Landing Page
One of the best ways to find qualified leads is by sending traffic from a Facebook ad to a lead generation-optimized landing page. When nurtured correctly, these leads will likely turn into a final sale.
There are two ways you can generate leads from a landing page and Facebook Ad: contests and content.
If your goal is to convert qualified leads and drive them further down the sales funnel, organizing a contest is the way to go. Take note, however, that you need to strategically optimize them and offer a suitable type of prize.
When doing a contest landing page, you need to create a custom Facebook Ad where the main focus is your prize. Your ad should be targeted at people who are likely to be interested in it. Be sure that your prize is valuable (i.e. gift cards, discount coupons, etc.) but not too valuable that it makes people think the reward is not worth the try.
The landing page must be contest-centered and Facebook users are required to give their email address to qualify. Allow the contest to run for 2 to 4 weeks before selecting one winner randomly.
While it might be tempting to offer a cash prize or a completely unrelated item of value, it’s not a good idea. This will get you lots of attention but the leads you obtained will eventually unsubscribe from your marketing email once the contest is finished.
2) Content Pieces that are “Email-Gated”
If you’ve already established your business, chances are you’ve already created a few pieces of valuable content. You probably have a white-paper, a short e-book, or a how-to-guide taking up space in your computer right now. This type of content can make a direct impact on the revenue of a business. Unlike what most people think, they are actually important in the real world.
Email-gating refers to the process of asking a website visitor for their email address before giving them access to your valuable content. This is a simple and straightforward way of generating quality leads. Pro tip: To save time, create an ebook from your previously-published content. Doing so also saves you energy and increases your ROI for content marketing.
Add Links to Image Captions
Lots of marketers out there are well-aware of the importance of visuals like videos and photos to gain leads. Facebook posts with images get 2.3 times more engagement compared to those without visuals. If you want to transform these high engagement rates into lead generation, add links to your website when crafting a caption for your image posts. These links may also be added in the descriptions of your profile picture and cover photo. Be sure to shorten links and include UTM codes for easy click-tracking.
Create a Facebook Event Page for Upcoming Webinars
Webinars are getting more popular these days because of how effective they are at capturing leads. While you can promote the sign-up form of your upcoming webinar by posting it on your page’s Timeline, there’s another method to spread the word: Facebook Events. This is a calendar-based resource that can be used to notify your audience about upcoming occasions. You can add a link there that redirects people to a separate registration page on your website.
Ask for Customer Input on Your Products/Services
Update your business page Timeline by asking your audience for feedback on one of your tools or products. Add a link to a landing page where they can sign up for a trial. If it’s available for free, the landing page will serve as the place where they download the tool. Aside from encouraging more sign-ups, your audience will love the chance you’re giving them to offer their insight.
Be prepared for the obvious risk–as you will be opening your doors for negative comments. Ensure that you’re posting something that you’re really proud of and ready to get any kind of feedback for. Consider having people on your team to respond to those comments as they start to pour in.
How to Generate Leads with Facebook: Final Thoughts
Facebook is not exactly a new tool but unfortunately, it’s one that is typically underutilized by entrepreneurs. Hopefully, this article was able to convince you that having a Facebook business page is a no-brainer. The platform continues to be the best social media channel to set up camp on if you’re a growing company.
Use the new information you’ve learned to up your Facebook game, take advantage of your existing marketing pull, and reach out to new customer groups.