Having him perform would appear to be a genuine endorsement.

“We oppose discrimination, harassment, or racism of any kind,” the show’s production company said in a statement released by Billboard on Friday.
“We believe in treating everyone with dignity and respect. After a thorough review and robust discussions internally and with the artist’s team, in which we found a demonstrated and ongoing commitment to meaningful work and outreach, we extended an invitation to participate in this year’s show.”
The company further states that they “found that there were meaningful and significant efforts toward understanding and redemption, as well as an ongoing commitment to additional work,” according to an internal MRC memo seen by Billboard.

Recently, for the 51st week in a row, Wallen’s “Dangerous: The Double Album” has topped Billboard’s Top Country Albums list, notwithstanding a brief hiatus from award ceremonies and country radio.
The BBMAs will be televised live from the MGM Grand Arena in Las Vegas on May 15. TMZ initially reported the news.
Reactions to Is It True That Morgan Wallen Is Getting A Second Chance From Billboard Despite The 'N-Word' Scandal?
Not a published statement about a performers attendance to your flop ass show 💀 It would’ve been easier to just not invite him 🤡
@historyitstime
Not a published statement about a performers attendance to your flop ass show 💀
— DG ⓭🪩 (@historyitstime) April 29, 2022
It would’ve been easier to just not invite him 🤡 https://t.co/oT98ejoNGM
Now how is that teaching him anything???
@lezdothiz21
Now how is that teaching him anything???
— ABeautifulMess🖤 (@lezdothiz21) April 29, 2022
he must be winning an award, so we’ll excuse his racist remarks 😏
@cottagecore20
he must be winning an award, so we’ll excuse his racist remarks 😏
— Iwasyourfavorite (@cottagecore20) April 29, 2022
Racism wins
@Liberianboii86
Racism wins
— Myke (@Liberianboii86) April 29, 2022