A mess has already arisen since the recent launch of her skincare line.
In an email given to Page Six Style, Lisa T. Simpson, lead legal counsel for Rhode NYC, which was founded in 2013, alleged that the social media influencer did this “despite knowing of Rhode and its prior rights.”
“It’s an unfortunate circumstance. We, of course, understand that Hailey wants to use her middle name for her brand, but the law on this is clear: you can’t create this kind of brand confusion just because you want to use your name.”
“What Ms. Bieber is doing is harming a minority co-owned business that two women have painstakingly built into a growing, global brand,” Simpson added.
On the other hand, Khatau and Vickers, the co-founders of Rhode, likewise provided a statement to the publication, saying that they were obligated to file the case in order to preserve their company and that it was in no way personal because they truly wanted to celebrate her achievement.
“While a global brand, we are still a young and growing company, and we cannot overcome a celebrity with Hailey’s following using our company’s name to sell related products,” they explained.
“We don’t want to sue Hailey; we want to celebrate her. As fellow women entrepreneurs, we wish her every success. Hailey has hard-earned star power and influence. She could choose any brand for her company. We have only the brand that we’ve built.”
In response, a source affiliated with Hailey’s company informed TMZ that she is the owner of the skincare trademark and the other Rhode is the owner of the apparel trademark, noting that Hailey’s full name is Hailey Rhode Bieber.