Steps to writing great content:
- Google the main term and take note of the sub-headings used on the pages that rank on the first page of Google
- The most thorough and informative page will win in Google. When doing your research, if one page has topics A, B and C, another page has topics A, C and D, and another page has topics A, B, and E, we can win by making a page that covers topics A, B, C, D, and E.
- Use MarketMuse to determine the length of the article and get an idea of the keywords that should be included in the article.
- Fill in the content under each of the sub-headings.
- Write in basic sentences if the sentence you are writing could be answering a questions. For example: “Michael Keaton was born on September 5, 1951.” clearly answers the questions “When was Michael Keaton born?”
- Use MarketMuse to check if the length and content score match what is required.
- Add refences to the article. There should be at least one reference for the content under a sub-heading.
- Save the page as PENDING, so it can be reviewed, edited and published by the editor.
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VERY IMPORTANT! DO NOT COPY FROM MARKETMUSE AND PASTE ONTO THE SITE
The text below looks normal on the page, but it really includes a lot of coding that doesn’t mean anything.
The coding only makes sense to MarketMuse. It is part of the coding that keeps track of the words included.
When google views the page, it looks like nonsense to google.
Do not paste from MarketMuse onto the site. Paste it into Grammarly first. Then copy from Grammarly and paste on the site.
