John Jantsch (born April 2, 1960) is an author, speaker, and marketing consultant specializing in assisting small businesses. He authorizes “Duct Tape Marketing,” “The Referral Engine,” and “The Commitment Engine.”
Content of This Article
- John Jantsch’s Appearance
- Facts About John Jantsch
- John Jantsch’s Net Worth
- Early Life
- John Jantsch’s Wife and Family
- John Jantsch’s Career
John Jantsch’s Appearance (Height, Hair, Eyes & More)
| Height | Unknown |
| Weight | Unknown |
| Hair Color | Gray |
| Eye Color | Blue |
| Body Type | Average |
| Sexual Orientation | Straight |
Facts About John Jantsch
| Nationality | American |
| Estimated Net Worth | $5 million |
| Religion | Unknown |
| Zodiac Sign | Aries |
| Birthplace | Kansas City |
| Birthday | April 2, 1960 |
John Jantsch’s Net Worth
As of 2023, Jantsch’s net worth is approximately $5 million. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, which trains and licenses small business marketing consultants worldwide.
Early Life
John Jantsch was born and raised in Kansas City on April 2, 1960. He created the Duct Tape Marketing System in 2002, which provides training and certification for small business consultants. He added the Duct Tape Marketing Consultant Network two years later.
Duct Tape Marketing provides marketing workshops and consulting to expanding small enterprises. Jantsch suggests a systematic approach to small business marketing rather than establishing individual “marketing events.” Jantsch suggests maintaining a solid and consistent online presence via blogs, social media, and forums geared toward small business interests.
Education
Jantsch attended the University of Kansas and created the Duct Tape Marketing System in 2002. He expanded the company in 2004 and began offering training in marketing for businesses and investors.
In 2010, Jantsch published The Referral Engine: Teaching Your Business to Market Itself. The book outlines a marketing approach that moves away from complicated marketing campaigns and focuses on personal interactions with customers through social media and friend-to-friend word of mouth. The idea, Jantsch writes, is that a business should always focus on and understand the importance of referrals.
John Jantsch’s Wife and Family
John Jantsch is married, but there is no information online about his wife and family.
John Jantsch’s Career
Duct Tape Marketing
Jantsch published Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide in 2007, outlining his systematic marketing approach. The book is divided into three parts. Part I is titled “The Duct Tape Foundation—The Way to Sticky Marketing” and deals with laying the groundwork for a successful marketing system. Part II is titled “The Duct Tape Lead Generation Machine—Turning Stickiness Into a System That Works for You,” and it focuses on implementing the strategies of Part I. Part III is titled “Getting on a Roll!” and it serves as a conclusion meant to ground the preceding two parts.
Michael Gerber said Duct Tape Marketing is “just like its namesake – Duct Tape – it’s good, incredibly smart, amazingly practical, and immensely sticky stuff.” Duct Tape Marketing Revised & Updated was published in 2011.
The Referral Engine
In 2010, Jantsch published “The Referral Engine: Teaching Your Business to Market Itself.” The book outlines a marketing approach that moves away from complicated marketing campaigns and focuses on personal interactions with customers through social media and friend-to-friend word of mouth. The idea, Jantsch writes, is that a business should always focus on and understand the importance of referrals.
The Referral Engine was a Wall Street Journal bestseller, a Small Business Trends “Editor’s Choice Best Business Books 2010,” Library Journal‘s “Best Marketing Book 2010,” and was on 800-CEO-READ’s “Best Business Book of 2010” shortlist.
The Commitment Engine
The Commitment Engine: Making Work Worth It is directed at helping business owners establish lasting commitment in their employees, customers, and businesses and examines what makes some businesses worth referring to. The book diagnoses the critical qualities of successful, “effortless” business approaches.
The Commitment Engine has been featured in Forbes, CNBC, and The New York Enterprise Report and was reviewed positively by Trust Agents author Chris Brogan. Jantsch has given a TEDx talk about the book.
SEO For Growth
In 2016, John Jantsch and co-author Phil Singleton published “SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs.” The book aims to teach marketers, designers, and entrepreneurs the strategic nature of search engine optimization and the SEO forces at play in web design and social media. Excerpts from SEO for Growth have appeared in Entrepreneur, Copyblogger, and Search Engine Journal and on MSNBC.