Robert Cialdini’s Net Worth & Personal Info


Robert Beno Cialdini is an American psychologist. He is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business, and psychology at Stanford University. Cialdini is also the founder and CEO of Influence at Work. Some of his major clients are Microsoft, Google, Cisco System, Coca-Cola, KPMG, Ericsson, Nationwide Insurance, Harvard University, the United States Department of Justice, Ogily, London School of Economics, and many more.

Content of This Article

  1. Robert Cialdini’s Appearance (Height, Hair, Eyes & More)
  2. Facts About Robert Cialdini
  3. Robert Cialdini’s Net Worth
  4. Early Life
    1. Education
  5. Robert Cialdini’s Wife and Family
  6. Robert Cialdini’s Career

Robert Cialdini’s Appearance (Height, Hair, Eyes & More)

Height Unknown
Weight Unknown
Hair Color Gray
Eye Color Blue
Body Type Fit
Sexual Orientation Straight


Facts About Robert Cialdini

Nationality American
Estimate Net Worth $12 million
Religion Unknown
Zodiac Sign Taurus
Birthplace Milwaukee, Wisconsin, United States
Birthday April 27, 1945


Robert Cialdini’s Net Worth

How rich is Robert Cialdini?

Robert Cialdini is an American psychologist, author, professor, and keynote speaker. He has made an estimated net worth of $12 million. He is recognized as “The Godfather of Influence.” He is best known for his marketing & persuasion book “Influence: The Psychology of Persuasion.” 


Early Life

Robert Cialdini's Early Life

Robert Beno Cialdini was born in Milwaukee, Wisconsin, on April 7, 1945. He is of Italian descent and was raised in what he describes as an “entirely Italian family.” Interestingly, Cialdini’s Italian family lived in a predominantly Polish neighborhood in Milwaukee—a historically German city.

Cialdini’s early years aren’t well known, but he has said that things that happened to him as a child made him interested in social psychology and behavioral science. He learned early on that if he wanted to get along with different groups in his neighborhood, he had to do things a little differently. For Cialdini, it was clear that each group had its own rules and habits. He knew that the most important thing to do to make sure that a member of a particular group would do what he asked was to think about the group’s most critical social rules.


Cialdini received his Bachelor of Science from the University of Wisconsin–Milwaukee in June 1967. He then pursued graduate studies in social psychology at the University of North Carolina, where he received his Ph.D. in June 1970 and postgraduate instruction in social psychology at Columbia. He has been a visiting professor at Ohio State University, the University of California, the Annenberg School of Communications, and the Stanford Graduate School of Business. Cialdini is an emeritus psychology and marketing professor at Arizona State University.


Robert Cialdini’s Wife and Family

Who is Robert Cialdini's wife?

Robert Cialdini is married to Bobette Gorden. Close friends sometimes refer to the couple as “Bob and Bobette.” They have one son, Christopher Cialdini.


Robert Cialdini’s Career

Robert Cialdini as a businessman

Robert Cialdini’s work has led to global praise and recognition, and he is widely considered one of the world’s foremost experts in compliance, negotiation, and persuasion. In 1971, he launched his career as an assistant professor in the psychology department at Arizona State University. He has served as a visiting professor at several colleges and universities.

Currently, he serves as the Emeritus Regents’ Professor of Psychology and Marketing in the Department of Psychology at Arizona State University. He published “Influence: The Psychology of Persuasion” in 1984, his first book on persuasion and marketing. He underwent three years of undercover training at a fund-raising organization, telemarketing, and used a car dealership to study and observe real-life persuasive situations.

This book has sold over three million copies worldwide and has been translated into 30 languages. It made the New York Times Best Seller list and Fortune’s list of the “75 smartest business books.” He’s written several publications, including Pre-Suasion, The Small Big: Small Changes That Spark a Big Influence, and Yes! 50 Scientifically Proven Ways to Persuade.

Cialdini is continuously conducting research, writing books, and giving talks worldwide. He is the president and CEO of Persuasion AT WORK, which provides “a professional resource to improve organizational and personal performance by understanding and applying the psychology of influence.” Google, NATO, Microsoft, Harvard University, Coca-Cola, Cisco Systems, Bayer, and the United States Department of Justice are among Cialdini’s clientele. He has previously worked on the presidential campaigns of Barack Obama in 2012 and Hillary Clinton in 2016.

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